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How to Use Free Magazine Articles To Grow Your Business and Attract New Customers?
Would you like a magazine article about your services or services to reach millions of consumers?
When your business is featured in a magazine, being part of the content sets you apart from the advertisers. Magazine articles give your message more credibility and articles enable you to go into more detail about why customers should choose to do business with you instead of your competition.
Magazine article reprints can be a part of your Guerrilla Marketing strategy years after the original article appeared. They can become handouts at trade shows, part of a direct mail campaign, a giant poster in your office, door hangers, etc.
One easy way to get articles is to get copies of your favorite magazines and request an editorial calendar. Editorial Calendars tell you the exact topic and stories magazines are working on.
Once you know this you can see which month ties into your area of expertise.
Use the contact information in the magazine and send an email to the editors. Something like this has gotten me great results.
"Hi, my name is Bob Smith and I'm with RSA. We make widgets that help business owners increase their productivity. I noticed in your editorial calendar that you are working on an article about the Biggest Time Wasters and How to Get More Done. And I have some information that will be helpful to your readers. I can be reached at...."
Robert Smith aka The PR Doctor is a leading publicity and marketing expert and he'll be teaching his world famous publicity strategies at The Next Level Business Seminar in Owasso, OK on Sat., Sept. 15, 2007. To learn more please visit http://www.nextlevelbizseminars.com
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